Direct Mail Marketing F.A.Q
Does Court Names offer a month to month agreement?
Yes, we do not require long term agreement with our services. You can cancel your service at any time *fees may apply.
Do you have any cancellation fees?
This will depend on the length of the term, Court Names has a month to month agreement. We do ask for at least 7 days notice.
Are case search results names of unrepresented individuals?
Yes, we filter out prospective clients that have no representation using our web technology.
Can I print out real prospective clients information during the trial period?
Yes, Court Names offers access to the latest client information when you use our services.
Do you also deliver my mail marketing information to potential clients?
YES, we have an in-house lettershop service that mails your marketing materials on a daily basis.
Is sending direct mail to traffic offenders ethical?
Yes, the American Bar Association has determined that direct mail is not the same as personal solicitation since the recipient is not pressured to act on the information he/she receives. (See our page on Ethics)
There are some offenses on your list I’m not interested in soliciting for. Can I choose which offenses I wish to receive?
With our custom filtering you are able to target the offenses and locations that you choose*.
What kind of response rate can I expect?
This depends on the competition in your area, the effectiveness of the material you send and the promptness with which you respond to each phone call or email. In most cases, the client will be ready to sign when they make contact. (for tips on designing an effective mail piece see Closing the Deal)
What is a typical rate of return on your direct mail services?
Clients generally bill 10 to 20 times the cost of the campaign. We provide the most effective method of delivering customers to your office. For Municipal Court Attorneys there is no more cost effective way to bring in business.
What should I include in my mailing?
Don’t be tempted to stick mailing labels on your brochure and send it. They are cheap and easy, but a letter gains more attention. Along with your brochure, include a detailed letter describing what the client can expect from your office with a clear call to action and multiple methods of contacting you.
*some restrictions may apply
Digital Marketing F.A.Q
Do I really need a website?
Yes, now more than ever before, people are turning away from traditional means of finding information (think phonebook) and looking online, particularly by way of mobile devices. Your business should be at their fingertips when they look in the search engines.
What does responsive mean?
In addition to having a website for potential clients to find your services, that website also needs to be mobile and responsive. A potential client should be able to have a great experience when viewing your site on a desktop computer, laptop, tablet or smartphone; images should respond to screen size, contact forms should respond to touch or mouse click.
Why have a Facebook account (or any social media accounts)?
There are several reasons we place great emphasis on a social media presence:
- The search engines (Google, Bing, Yahoo) pay attention to social media data and use it to determine search engine ranking.
- Social media will drive traffic to your business website
- It’s another avenue to share information about your business and interact with members of the community (i.e. potential clients).
- Gives potential clients a positive view of your business and brand.
Is a blog really necessary?
Law firms that want to increase search engine result page rankings and traffic should publish meaningful, original content by way of a blog on a regular basis. And if you don’t have time to write your own we have content writers on staff to create industry relevant blogs based on topics you feel passionate about.
How much is digital marketing going to cost me?
Unfortunately this does not have a simple answer; there are many factors that go into a campaign but we can work with any budget. A few deciding factors:
- Are we building you a brand new responsive website or just redesigning a current site?
- Do you need help managing your social media profiles?
- Do you have time to write your own blogs and content?
- Do you need aggressive reputation management?